A CrossFit Masters Athlete thinks about shoes

WODMASTERS Supports A Cool Small Masters Business: A Micro-Shoery called Boston Boot Co.

WODMasters plugs for another small business.

Every once in a while we feature a small business trying to get on its feet. We haven’t done it in a while, but a Micro-Shoery sounds like the perfect business for a bunch of independent-minded Masters wanting to do things in their own stubborn way.  Boston Boot Company is still in its infancy, which we take to mean they are not in production yet.  What they do have is a cool idea: producing unique, fine-crafted, comfortable boots.    This sounds great to us: footwear that is as unique, tough and solid as we are.   To quote founder Bob Prew:

“It’s [our company is] similar to how microbreweries knew there was a better way to craft a beer.”

As Texans we know how important boots are.  But let’s be honest.  Wearing cowboy boots 24/7 for 30 years is hell on your back. Some of us wish we could feel our feet again, even if it meant looking like a Yankee.  The Boston Boots are built in a way Masters Athletes will appreciate.  They have a deep heel cup and supportive structure that properly aligns the foot, knee and ankle to reduce foot and leg fatigue.  We get enough of that on our own.  Why let your boots make it worse?

Boston Boot Co. is partnering with Kickstarter to help raise funds to get their dream off the ground.  You can check it out at [www.bostonbootco.com/kickstarter].  You can send them a small contribution and they will send you a coaster for your beer.  The boot line will be weatherproof, so if you spill something it won’t matter  (Sorry New England guys, but weatherproof is not really something we think about.  We’re usually praying for rain, and many of us would sacrifice our boots to get some).


The Boston Boot Company

Brecht JS, Chang MW, Price R, & Lehmann J (1995). Decreased balance performance in cowboy boots compared with tennis shoes. Archives of physical medicine and rehabilitation, 76 (10), 940-6 PMID: 7487435

Kogler GF, Veer FB, Verhulst SJ, Solomonidis SE, & Paul JP (2001). The effect of heel elevation on strain within the plantar aponeurosis: in vitro study. Foot & ankle international. / American Orthopaedic Foot and Ankle Society [and] Swiss Foot and Ankle Society, 22 (5), 433-9 PMID: 11428764

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