WODMasters plugs for another small business.
Every once in a while we feature a small business trying to get on its feet. We haven’t done it in a while, but a Micro-Shoery sounds like the perfect business for a bunch of independent-minded Masters wanting to do things in their own stubborn way. Boston Boot Company is still in its infancy, which we take to mean they are not in production yet. What they do have is a cool idea: producing unique, fine-crafted, comfortable boots. This sounds great to us: footwear that is as unique, tough and solid as we are. To quote founder Bob Prew:
As Texans we know how important boots are. But let’s be honest. Wearing cowboy boots 24/7 for 30 years is hell on your back. Some of us wish we could feel our feet again, even if it meant looking like a Yankee. The Boston Boots are built in a way Masters Athletes will appreciate. They have a deep heel cup and supportive structure that properly aligns the foot, knee and ankle to reduce foot and leg fatigue. We get enough of that on our own. Why let your boots make it worse?
Boston Boot Co. is partnering with Kickstarter to help raise funds to get their dream off the ground. You can check it out at [www.bostonbootco.com/
The Boston Boot Company
Brecht JS, Chang MW, Price R, & Lehmann J (1995). Decreased balance performance in cowboy boots compared with tennis shoes. Archives of physical medicine and rehabilitation, 76 (10), 940-6 PMID: 7487435
Kogler GF, Veer FB, Verhulst SJ, Solomonidis SE, & Paul JP (2001). The effect of heel elevation on strain within the plantar aponeurosis: in vitro study. Foot & ankle international. / American Orthopaedic Foot and Ankle Society [and] Swiss Foot and Ankle Society, 22 (5), 433-9 PMID: 11428764